- ‘POUM’ is a unique sports casual fashion brand that expresses emotions discovered in nature and daily life through textile design.
- The brand name ‘POUM’ stands for “Point Of Unique Moments”, embodying the specialness of each moment through colors and patterns, and proposing boundary-free fashion with vibrant, distinctive, and unique styles.
- Original Textile Design: Independently developed based on inspirations from nature and landscapes
Silhouettes: Traditional silhouettes reinterpreted with unbalanced and mix-and-match elements to create new moods
Genderless Casual: Loose-fit designs are comfortably wearable by both men and women
Color Play: Emphasis on the brand identity through diverse and sophisticated color combinations
Genderless casual wear in set-up styles such as shirts, jumpers, and dresses
- Artwork collections fully featuring the brand’s original textile designs
- Everyday fashion styles highlighted with textile design details
- Sustainable Fashion
- Fabrics produced with eco-friendly digital printing methods
- Recycling and custom patchwork products are developed using leftover fabrics from the production process
‘POUM’ aims to establish a distinctive identity in the global market as a unique brand that delivers special moments through designs stimulating individuality and imagination, with diverse textile designs and creative color combinations.
