FLENO (프레노), often referred to as FLENO SEOUL, is a high-end contemporary womenswear brand based in Seoul, founded and led by Creative Director Lee Seo-yoon.
Brand Story & Philosophy
Body Communication: The core of FLENO’s identity lies in "body communication." The brand focuses on capturing "gestures of the moment that disappear" and translating them into delicate, structural silhouettes.
Artistic Collaboration: To express its message, FLENO frequently collaborates with dancers and video teams. This partnership allows the brand to showcase how its designs move and interact with the human body in motion.
Empowering the Active Woman: FLENO is designed for the "socially dynamic and active" woman. It aims to provide timeless daywear that highlights the wearer’s unique thoughts and valuable movements.
Notable Achievements & Style
Signature Aesthetics: The brand is well-known for its use of organza, curved wiring, and deconstructed tailoring to create "modern couture" looks.
Global Presence: FLENO has gained international recognition through the New York Fashion Week Coterie Trade Show and Seoul Fashion Week.
Media Recognition: Designer Lee Seo-yoon was a finalist on the TV fashion survival program Next Label (2022) and won 2nd place at the 9th NextGen Designer Awards.